Last Updated: March 12, 2025
Welcome! Brookshire Grocery Company is a family-owned grocery company operating in Arkansas, Louisiana, Oklahoma, and Texas. This Privacy Notice (“Notice”) explains how Brookshire Grocery Company, including its banners, Brookshire’s, Super 1 Foods, Fresh by Brookshire’s, Spring Market, and Reasor’s (together, “Brookshire’s”) collects and uses your personal data. This Notice applies when you visit our website, use our mobile app, shop online, shop in our stores, or interact with us in other ways. When you engage with us online or in our stores, you represent that you agree with this Notice.
If you have any trouble accessing this Notice, please contact us at [email protected] to request the Notice in a different format or ask in our stores.
Our Privacy Practices
Your privacy is important to us. This Notice explains how we manage and safeguard your personal data as well as your choices regarding your personal data. You should review our Terms and Conditions before using our website, mobile app, or other online services. Our Terms and Conditions also include information about our Thank You Card and Reasor’s Rewards programs (together “Loyalty Card”).
We have a separate privacy notice for Reasor’s Pharmacies to provide you with information about how we collect, use, and manage protected health information in compliance with the privacy and security rules of the Health Insurance Portability and Accountability Act. To review this policy, please see our Food and Pharmacy Privacy Notice.
Personal Data We Collect and How We Collect It
Personal data is any information that can identify you directly or that is reasonably linkable to you, including through combination with other data. Examples of the common types of personal data that we collect and maintain include names, contact details, information associated with online Brookshire’s accounts and rewards programs, details of past purchases, and coupons saved or used. Brookshire’s does not collect sensitive data about you.
We typically collect personal data either directly from you or passively as you interact with us online or in our stores, such as when you navigate our website, use our mobile app, or use your Loyalty Card in our stores.
- Information You Give Us. Brookshire’s collects any personal data you voluntarily give us. This includes your name and contact details when you create an account with Brookshire’s. If you contact us by phone, email, or any other means, we will also have any personal data you send us in your communication. When you sign up for our Loyalty Card, use your Loyalty Card at Brookshire’s or Reasor’s in stores or online, or contact Brookshire Grocery Company in other ways, you permit us to collect personal data about you and your interests.
- Information We Get Passively. Brookshire’s, and vendors we work with, collect data from you when you use our website, mobile app, or online services or when you use your Loyalty Card. For example, when you use our website or mobile app, Brookshire’s may collect technical data about your computer or mobile device, such as your IP address, mobile device identifier, browser type, operating system, pages you viewed, referral pages, and what you clicked on or searched for. We also collect information about how you interact with our communications, such as whether an email we sent you was opened or a coupon used. When you make purchases from us or save favorite items, we keep a record of your purchase history and interests. When you shop in person, you may be captured by our CCTV cameras or in photos. Some of the data we collect passively is personal data.
Personal data does not include deidentified, including aggregated, data. Identifying information has been removed from this type of data so that it cannot be linked to any specific person. Brookshire’s may share deidentified data with other companies to help them understand our customers and their interests as a group. When we share deidentified data, we require the company receiving the data to use it in deidentified form without attempting to reidentify the data.
Children’s Personal Data
Our website, mobile app, and online services are intended for a general audience. We do not target them to children. We do not knowingly collect personal data from children under the age of 18. If you are a parent or guardian and believe your child has given us personal data, please contact us at [email protected], and we will delete the personal data.
How We Use Personal Data and When We Share It
We focus on improving the shopping experience for our customers, which means that understanding our customers is valuable for our business. We use the personal data we collect to:
- Make sure you get the products and services you buy or ask for, including by verifying and completing your order, processing your payment, assisting you with returns or exchanges, and making sure you receive relevant recall information
- Offer our Loyalty Card rewards program, including to maintain your account and rewards points and to help you redeem them
- Maintain a secure environment for our customers and employees, such as through video and images of our stores and their surroundings to prevent and investigate crime, and through tools that help us stop online fraud and malicious attacks on our online services
- Enhance your shopping experience online and in stores, including through personalization, such as offering you coupons or deals that are relevant to your interests or the stores you visit most frequently and showing you personalized ads online
- Communicate with you, including by sending you communications about your orders and marketing communications about products and services we think you will enjoy as well as responding to your customer service requests and questions
- Improve our products and services and get insights into our customers’ shopping habits and interests, for example, understanding what our customers are purchasing helps us make sure we maintain our product stock and its freshness as well as when to introduce new products
- Support our business operations and growth, including by monitoring the functionality of our website, mobile app, and digital services, quality control and training of our employees, recordkeeping and auditing our business, maintaining our vendor relationships and business partnerships, and for other legal compliance purposes.
When we share personal data with others, we take steps to make sure that those businesses use your personal data in compliance with this Notice through contractual obligations, which also require businesses receiving personal data from us to comply with legal obligations. We may share any personal data within our corporate family of companies and with our professional advisors. We will share personal data with government regulators, law enforcement agencies, or other authorized parties as necessary to comply with legal requests, in connection with illegal activities, or to exercise or defend our rights or those of others. We also may share any personal data as needed if we engage in a business transaction that requires personal data sharing, such as a sale, merger, or transfer of our business or assets, including for the negotiation of such transactions.
We work with many vendors who support Brookshire’s. These include grocery delivery services, marketing communications, technology support services, digital services development, social media, analytics providers, and digital advertising. When reasonably necessary, we share your personal data to help our vendors perform the services that we ask them to do, so the types of personal data shared will vary with the role of the vendor. When we share personal data, our vendors are required to use it according to their contractual obligations and applicable laws.
We collaborate with other companies who stock products in our stores and offer coupons and discounts to our customers. We may share your personal data with these business partners to help them understand how their products or services are being used by our customers and what our customers think about them. We sell personal data to be used in a pseudonymous manner by trusted retail media partners who facilitate our targeted advertising.
Our Use of Tracking Technologies
We may use cookies, web beacons/pixel tags, SDKs, and other tracking technologies to collect some types of data on our website and through our mobile app. These tracking technologies help us better understand our customers, improve or personalize the experience of our online visitors, and also help us with the security and functionality of our website and mobile app. Other tracking technologies help us understand the effectiveness of our marketing campaigns and to target advertisements to people most likely to be interested in those ads. We use data that we collect through tracking technologies to understand your preferences and may combine this data with your personal data, including your purchasing history, to provide customized promotions and marketing offers. We do not use these “profiles” of your personal preferences in ways that would result in legal or similarly significant effects on you or in ways that would result in Brookshire’s processing sensitive data about you.
You can choose not to allow our tracking technologies, but blocking some of them may prevent you from using our online services. The rights and choices available to you may differ based on your state of residence, but all Brookshire’s customers should be able to use at least one of the following options to restrict our use of tracking technologies.
Opting Out of Cookies Using Self-Regulatory Programs
Self-regulatory programs, such as the Digital Advertising Alliance and the Network Advertising Initiative, are available to help you make choices about the use of tracking technologies on your devices. These programs help to regulate vendors in the digital advertising space. One function of their self-regulatory programs is to give you the ability to opt out of targeted (or interest-based) advertising from their member companies. You can visit the Digital Advertising Alliance Ad Choices website for additional information. The Network Advertising Initiative assists with opt outs through their Opt Out of Interest-Based Advertising webpage.
Managing Your Browser Settings
You can disable tracking technologies using your own browser settings. Please review your browser’s instructions or visit www.allaboutcookies.org for general information regarding common browser settings. Note that you can also opt out of being tracked by Google Analytics across any websites you use through the Google Analytics Opt-Out Browser Add-On. Browser-based signals need to be activated through the appropriate settings for each browser you use to access our online services or they will not be uniformly effective.
Opting Out of Targeted Advertising – Texas Residents
If you are a Texas resident, you have the right to opt out of targeted advertising. If you wish to opt out, please send an email to [email protected].
Your Rights and Choices
Opting Out of Our Marketing. You may choose to opt out of receiving direct marketing, commercial emails, and other information from us about our products and services by following the instructions contained in the communications we send or, at any time, by signing into your account and adjusting your communication preferences. Please also note that even if you unsubscribe, we can still send you transactional communications, including those related to your purchases and Loyalty Card rewards.
- Opting Out of Text Messages. If you have opted in to our banners text clubs, you can opt out at any time by texting STOP to 43101 for Brookshire’s, STOP to 29624 for Super 1 Foods, STOP to 68875 for FRESH 802, STOP to 81058 for Fresh 801, STOP to 35586 for Reasor’s, STOP to 25882 for Brew Club, STOP to 25882 for Wine Club.
Reviewing and Correcting Information. You can update or correct your contact information and other personal data in the “My Account Settings” page. If you need assistance or wish to correct personal data not available through your account settings, send us a request and explain what you want to have corrected to [email protected].
Stop Collection of Personal Data by our App. You can stop the collection of personal data by our app by simply uninstalling it, using the standard uninstall process for your device.
Privacy Rights of Texas Residents. If you reside in Texas, you can additionally ask us to:
- Confirm if we process your personal data
- Provide you with access to your personal data, including providing personal data in a portable format if possible
- Delete personal data about you
- Opt you out of targeted advertising, profiling, or the sale of personal data to the extent applicable
You, or a person you designate to make the request for you, may submit privacy requests by emailing us at [email protected]. We use commercially reasonable efforts to verify your identity after you submit a request by comparing details provided in your request with personal data we hold about you. We may ask you to provide more information to help confirm your identity before your request can be processed. If someone else submits a request for you, we may still ask you to verify your identity or confirm the request is valid. If we cannot confirm your request or your identity, we may not be able to act on your request. If you are not satisfied with our response to your privacy request, you can ask us to reconsider our decision by responding to any communication you have received regarding your request. Providing new or additional details will often help with the reconsideration process. We will not retaliate or discriminate against you for exercising your privacy rights.
Links to Other Websites and Services
We may share links to other websites and online services, which are not controlled by Brookshire’s. These links are for your information only and do not demonstrate any affiliation with or endorsement by Brookshire’s. Please be aware that this Notice does not apply when you follow these third-party links, and Brookshire’s is not responsible for the personal data you may provide to a third party after following any link. Any personal data you provide to a third party is subject to that party’s privacy practices, which we encourage you to review and understand.
Changes to this Notice
Brookshire’s will update this Notice from time to time. Any new Notice will be posted on this page with a last updated date noted at the top of the Notice.
Contact Us
If you have any questions about our privacy practices or this Notice, please contact us at:
By mail:
Brookshire Grocery Company
Attn: We’re Listening P.O. Box 1411
Tyler, Texas 75710
By email:
[email protected]